Event Summary Modern Musician hosted the Gold Artist Mastermind and worked 1:1 with Curtis on setting up a new Street Team journey for an upcoming single release. They also discussed ad strategy, live-stream rehearsal setup, and content/access structuring for unreleased songs via tiers.
Topics Street Team journey setup (opt-in → follow-up post) Release marketing workflow for new single Meta ads optimization (CPL, creative hooks, duplicating campaigns) Streaming vs email capture strategy +4 more
Host starts the Gold Artist Mastermind, checks registrations, notes only Gold-tier can join the stage. Curtis joins the stage; quick check-in about weekly wins. Host shares a personal win: recording progress with bass player who tracked multiple songs and developed a unique style (7-string bass). Curtis shares wins: booking a top local guitarist for a session; discusses AI demo creation with Suno and desire to produce a human version. Curtis discusses upcoming single release timeline (~3 weeks) and need to start a new marketing/journey plan. Curtis explains the meaning behind “Will You Be My Savior” and personal recovery context; notes a fan reaction that may have been due to religious interpretation. Host advises opt-in-first approach: capture email before sending to streaming, to ‘own the audience.’ Screen share: they troubleshoot and begin building a new opt-in form (headline/subheadline/button text; email required, phone optional). They create a new Journey, add the opt-in block as the first step, and set the goal action to the new opt-in submission. They add the next Journey step with streaming CTA and buttons; add Spotify artist profile link as placeholder until release is live. Curtis asks about making many songs available for $1; host explains tier/channel gating and they create/rename an “Unreleased Song Vault” channel with tier access. They review current Meta campaign setup and metrics; discuss $4 CPL vs $2.50 target and focus on improving creative hooks. Host recommends duplicating the existing Meta leads campaign and swapping ads + landing page link for the new release campaign. Live stream rehearsal plan: create a private rehearsal stage; use Media playlist for higher-quality audio; replays for review. Conversation closes with recording workflow ideas (tracking together for live energy) and vocal performance notes; both wrap up. 