Event Summary Modern Musician hosted a Gold Artist Mastermind session focused on ad campaign performance and funnel strategy, especially testing cold vs. warm audiences for custom song applications. Curtis and a new participant (David) discussed livestream troubleshooting, AI-assisted music production, and onboarding questions about building a digital marketing infrastructure.
Topics Meta/Facebook & Instagram ad campaign testing Warm vs. cold audience targeting Cost per lead (CPL) optimization Funnels/Journeys: opt-in, survey, offers, upsells +7 more
Host begins by sharing current ad campaign experiments and an AI-generated campaign structure diagram, reviewing engagement moments, core fan journey, starter pack, and custom song campaigns. Dana joins briefly with audio issues; host continues reviewing campaign journeys and mentions adding context/headlines and video to improve the custom song application step. Discussion shifts to funnel strategy: 'all roads should lead to a high ticket offer' via a qualifying application and pipeline follow-up process. Host shares warm vs. cold audience CPL results for a custom song application campaign (warm ~$12.34/lead, cold ~$2.16/lead) and plans to test Starter Pack to cold traffic next. Curtis joins: discusses livestream relaunch after fixing link issues; shares experience producing a custom song using Suno AI instrumentation and planning a full-band recording next week. Curtis proposes a subscription strategy ($5–$6/month) to unlock a vault of unreleased songs for community members; Dana notes to check Suno copyright/terms. David joins as a first-time attendee; introduces his 'happy' folk-jazz/R&B-jazz style, shares gigging experience (including opening for Gregory Porter), and expresses anxiety about digital marketing/business. Host provides a walkthrough of the Journeys funnel: opt-in for email, Intune survey segmentation, starter offer + upsells, then redirect to custom song application and pipeline management. David requests guidance on consolidating multiple family/artist projects and building infrastructure (trademarks, social, funnel to one location); he plans to attend the next coaching call. Host closes the mastermind and points attendees to the next scheduled call (11am Pacific / 2pm Eastern). 